Ben Holladay "B&B's Pick For A Cure"

B&B’s Pick For A Cure — Ben Holladay Soft Red Wheat Single Barrel

Picked by survivors. Supporting fighters. Helping Survivors Thrive. 💗🥃

This bottle means a little more.

Introducing B&B’s Pick For A Cure, our newest Ben Holladay barrel pick and a bottle selected with purpose. This 6-year, 7-month Soft Red Wheat was selected by a group that included breast cancer survivors and women close to B&B—and now we’re using it to support the women who continue to fight, survive, and thrive.

For every bottle sold, 10% of bottle sales will be donated to Project Pink’d in support of their mission of “Helping Survivors Thrive.”

The Barrel

Ben Holladay Soft Red Wheat
Age: 6 Years, 7 Months
Proof: 124.3
Rick: 9 / Tier 1
Rickhouse: C
Floor: 6
Barrel: New, charred oak

Bottled at a bold 124.3 proof, this barrel gives you another way to explore it, too. During our selection, we discovered that just a drop of water softens the pour and allows more of the wheat character to come forward. Try it straight first, then add a drop and experience the difference for yourself.

Picked With Purpose

This isn’t simply another B&B barrel pick.

It’s a bottle selected by women—including breast cancer survivors—with women and breast cancer fighters at the heart of its purpose.

Our partnership with Project Pink’d allows this barrel to do something beyond filling a glass. Project Pink’d is dedicated to supporting breast cancer survivors through its mission of Helping Survivors Thrive, and we’re proud to dedicate a portion of every bottle sold to that work.

So when you bring home B&B’s Pick For A Cure, you’re getting an exclusive B&B single-barrel bourbon while helping us raise a glass—and funds—for an organization making a difference in our community.

One barrel. One special pick. One bigger purpose.

B&B’s Pick For A Cure 💗

Selected by women. Supporting women.

Taste it neat. Add a drop of water. Share it with someone who matters.

And most importantly, help us raise a glass for a cure.